01
Flow: Landing Page → Low Ticket → Order Bump → OTO → Downsell → Thank You
Low Ticket + Upsell Stack
The most versatile funnel for content creators. A low-priced entry product qualifies buyers while an order bump and one-time offer (OTO) stack dramatically increase the average order value. The retargeting and cart-abandonment sequences protect revenue that would otherwise leak.
TRAFFIC SOURCES
┌──────────────────┐ ┌──────────────────┐ ┌──────────────────┐
│ Meta / TikTok │ │ YouTube / SEO │ │ List / Email │
│ Ads │ │ Reels / Bio │ │ / WhatsApp │
└────────┬─────────┘ └────────┬─────────┘ └────────┬─────────┘
└────────────────────┬┘────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ LANDING PAGE │
│ › Headline based on main pain point or desire │
│ › 3–8 min VSL or hero image with social proof │
│ › 3+ testimonials above the fold │
│ › Single CTA — no menu, no external links │
│ › Scarcity timer (if applicable) │
│ ⬡ Pixel: PageView + ViewContent │
└───────────────────────────┬─────────────────────────────┘
▼
◆ CLICKED CTA? ◆
╱ ╲
NO YES
▼ ▼
┌────────────────────────┐ │
│ ACTIVE RETARGETING │ │
│ D+1: social proof │ │
│ D+3: testimonial │ │
│ D+7: urgency │ │
│ → Back to LP │ │
└────────────────────────┘ │
▼
┌──────────────────────────────────────────────┐
│ OFFER PAGE — LOW TICKET │
│ › Product $9–$97 │
│ › One product, no distractions │
│ › Real countdown timer │
│ › 7-day money-back guarantee (prominent) │
│ › Multiple payment options │
│ ⬡ Pixel: InitiateCheckout │
└──────────────────────┬───────────────────────┘
▼
◆ PURCHASED? ◆
╱ ╲
NO YES
▼ ▼
┌──────────────────────────┐ │
│ CART ABANDONMENT │ │
│ Email 1 (1h): │ │
│ "Forgot something?" │ │
│ Email 2 (24h): │ │
│ testimonial + urgency │ │
│ Email 3 (48h): │ │
│ 15% off + last chance │ │
│ → Back to LT offer page │ │
└──────────────────────────┘ │
▼
┌──────────────────────────────────────────────┐
│ CHECKOUT │
│ › Simplified form │
│ › Card payments up to 12 installments │
│ › Security badges and visible guarantee │
│ ⬡ Pixel: AddToCart │
│ │
│ ┌────────────────────────────────────────┐ │
│ │ ⚡ ORDER BUMP │ │
│ │ Complementary product $17–47 │ │
│ │ Checkbox inside the checkout │ │
│ │ "Add for just $X more" │ │
│ │ Expected acceptance rate: 15–30% │ │
│ └────────────────────────────────────────┘ │
└──────────────────────┬───────────────────────┘
▼
◆ ACCEPTED ORDER BUMP? ◆
╱ ╲
YES NO
(ticket increases +$17–47) (stays with low ticket)
╲ ╱
▼─────────────────────── ▼
(both go to OTO)
▼
┌──────────────────────────────────────────────┐
│ OTO 1 — MAIN PRODUCT │
│ › Product $197–$497 │
│ › "Wait! One-time offer just for you" │
│ › 15-minute countdown (real urgency) │
│ › 3–5 stacked exclusive bonuses │
│ › Testimonials from buyers of this product │
│ › Crossed-out price + clear savings │
│ › Accept or decline only — no closing │
│ ⬡ Pixel: Purchase (low ticket) │
└──────────────────────┬───────────────────────┘
▼
◆ ACCEPTED OTO? ◆
╱ ╲
NO YES
▼ ▼
┌─────────────────────────┐ ┌────────────────────────────────┐
│ DOWNSELL │ │ VIP THANK YOU │
│ Same product without │ │ › Immediate access │
│ bonuses OR installment │ │ › Welcome video │
│ with smaller upfront │ │ › OTO 2: mentoring / │
│ 10-min countdown │ │ community / upgrade │
│ "We understand..." │ │ ⬡ Pixel: Purchase (main) │
└───────────┬─────────────┘ └────────────────────────────────┘
▼
◆ ACCEPTED DOWNSELL? ◆
╱ ╲
YES NO
▼ ▼
┌──────────────────┐ ┌──────────────────────┐
│ THANK YOU │ │ BASE THANK YOU │
│ (Downsell) │ │ Low ticket only │
│ Core version │ │ Emails offer main │
│ of main │ │ product at D+3 │
│ product │ │ and D+7 │
└────────┬─────────┘ └──────────┬───────────┘
└──────────┬────────────┘
▼ (all buyers)
┌─────────────────────────────────────────────────────────┐
│ POST-PURCHASE SEQUENCE (14 days) │
│ D+0 → Welcome + access link │
│ D+1 → How to get the most out of it │
│ D+3 → Quick win / first expected result │
│ D+5 → Success story from another customer │
│ D+7 → Testimonial request with easy link │
│ D+10 → Upsell: mentoring / community / advanced │
│ D+14 → Check-in + support + next steps │
│ D+21 → Referral program with bonus │
└─────────────────────────────────────────────────────────┘
Checklist — Funnel 01
Strategy & Copy
- Define avatar: pains, desires, and main objections
- Write LP headline based on pain or transformation
- Define low-ticket product with a unique value proposition
- Define main product (OTO) and bonus list
- Write order bump copy (one convincing paragraph)
- Write downsell copy with a "second chance" angle
Pages & Checkout
- Landing page with no menu and no external links
- VSL or video recorded and hosted (Panda, Vimeo, YouTube)
- Low-ticket page with real urgency timer
- Checkout with payment options + security badges
- Order bump configured inside the checkout
- OTO page with 15-minute countdown
- Downsell page with discount or installment option
- Thank you pages created (base, downsell, VIP)
- All pages tested on mobile
Automations & Email
- Cart abandonment sequence (3 emails / 48h)
- Automatic purchase confirmation email
- 14-day post-purchase sequence configured
- CRM tags applied per funnel stage
- "Low ticket only" segment separated for future offer
Pixel & Traffic
- Meta Pixel installed on all pages
- Events: PageView, ViewContent, InitiateCheckout, Purchase
- Conversions API (CAPI) configured
- Retargeting audiences created (visited LP, abandoned, purchased)
- UTM parameters on all ad links
- Cold traffic campaign configured and tested
- Retargeting campaign (D+1, D+3, D+7) ready
- 3+ different creatives ready for A/B test
- Buyer exclusion configured in campaigns
- Full funnel test from start to finish (sandbox purchase)
02
Flow: Ad → Qualification Quiz → Personalized Result → Segmented Offer → Thank You
Quiz Funnel
Quizzes dramatically increase engagement by making the experience feel personal. The key is to collect the email before revealing the result, then use the identified profile to serve a hyper-relevant offer and email sequence.
TRAFFIC SOURCES
┌──────────────────┐ ┌──────────────────┐ ┌──────────────────┐
│ Meta / Google │ │ Organic / │ │ Existing List │
│ Ads │ │ Content │ │ │
└────────┬─────────┘ └────────┬─────────┘ └────────┬─────────┘
└────────────────────┬┘────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ QUIZ ENTRY PAGE │
│ › Headline: "Discover your [problem/profile]" │
│ › Promise of personalized result in X questions │
│ › CTA: "Take the free quiz" │
│ › No form at this stage │
└───────────────────────────┬─────────────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ QUIZ (5–8 questions) │
│ │
│ Q1: What is your biggest challenge with [topic]? │
│ Q2: How much time do you have per day? │
│ Q3: What is your current level? │
│ Q4: What have you tried before? │
│ Q5: What result do you want to achieve? │
│ │
│ [CAPTURE FORM: Name + Email before showing │
│ the result — conversion gate] │
└───────────────────────────┬─────────────────────────────┘
▼
◆ LEAD PROFILE? ◆
╱ │ ╲
PROFILE A PROFILE B PROFILE C
(beginner) (intermediate) (advanced)
▼ ▼ ▼
┌──────────┐ ┌──────────┐ ┌──────────┐
│ RESULT │ │ RESULT │ │ RESULT │
│ A │ │ B │ │ C │
│ Specific │ │ Specific │ │ Specific │
│ diagnosis│ │ diagnosis│ │ diagnosis│
└────┬─────┘ └────┬─────┘ └────┬─────┘
▼ ▼ ▼
┌──────────┐ ┌──────────┐ ┌──────────┐
│ OFFER │ │ OFFER │ │ OFFER │
│ BEGINNER │ │ INTERMED.│ │ ADVANCED │
│ (~$97) │ │ (~$297) │ │ (~$997) │
└────┬─────┘ └────┬─────┘ └────┬─────┘
╲ │ ╱
▼────────────▼────────────▼
▼
◆ PURCHASED ON PAGE? ◆
╱ ╲
NO YES
▼ ▼
┌──────────────────────┐ ┌──────────────────────────┐
│ SEGMENTED EMAIL │ │ THANK YOU │
│ SEQUENCE by profile │ │ › Product access │
│ 3–5 emails with │ │ › Decision reinforcement │
│ relevant content │ │ › OTO: next level │
│ → CTA to specific │ │ › Community / group │
│ offer │ └──────────────────────────┘
└──────────────────────┘
│
▼
┌─────────────────────────────────────────────────────────┐
│ POST-LEAD SEQUENCE (5–7 days) │
│ D+0 → Email with full quiz result │
│ D+1 → Educational content relevant to profile │
│ D+2 → Success story from someone with same profile │
│ D+3 → Main objection breakdown for this profile │
│ D+5 → Offer with urgency + time-limited bonuses │
│ D+7 → Last email: "Your spot is still here" │
└─────────────────────────────────────────────────────────┘
Checklist — Funnel 02
Quiz Strategy
- Define 3–4 different avatar profiles/segments
- Create 5–8 questions that actually qualify (not generic)
- Write personalized result for each profile
- Map which product/offer makes sense for each profile
- Decide where to collect email: before or after result?
Tech & Automations
- Choose quiz tool (Typeform, Interact, ScoreApp)
- Configure branching logic by answer
- Integrate quiz with ESP (ActiveCampaign, Klaviyo, etc.)
- Automatic tag by profile applied on capture
- Different result pages per segment created
- Segmented email sequence per profile (3–5 emails)
- Quiz result email sent immediately (D+0)
- Retargeting for who started but didn't finish
- Separate retargeting for who didn't buy after result
03
Flow: Registration LP → On-Demand Masterclass → Offer at the End → Sales Page → Thank You
Free Masterclass (On Demand)
An on-demand masterclass converts authority into sales without live scheduling pressure. The critical moment is the transition at minute 60–75: the offer must feel like a natural next step, not a pitch. Tracking watch percentage via pixel lets you retarget precisely.
TRAFFIC SOURCES
┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐
│ Paid Ads │ │ Stories / Posts │ │ List / Email │
└────────┬────────┘ └────────┬────────┘ └────────┬────────┘
└───────────────────┬┘───────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ MASTERCLASS REGISTRATION PAGE │
│ › Title: "Free Masterclass: [result in X days]" │
│ › Subtitle explaining what they will learn │
│ › 3–5 bullet points of specific takeaways │
│ › Form: name + email (max 2 fields) │
│ › Social proof: "X people have already watched" │
│ › Available now, watch whenever you want │
│ ⬡ Pixel: Lead │
└───────────────────────────┬─────────────────────────────┘
▼
◆ FILLED THE FORM? ◆
╱ ╲
NO YES
▼ ▼
┌───────────────────┐ ┌────────────────────────────────┐
│ RETARGETING │ │ CONFIRMATION EMAIL │
│ D+1: reminder │ │ › Direct link to masterclass │
│ D+3: urgency │ │ › Tip on what to expect │
│ → Back to LP │ │ › Reminder: available 48h │
└───────────────────┘ └──────────────────┬─────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ MASTERCLASS (VIDEO ON DEMAND) │
│ │
│ VIDEO STRUCTURE (60–90 min): │
│ ├─ 0–5 min → Intro + content promise │
│ ├─ 5–15 min → The problem and why it happens │
│ ├─ 15–50 min → Value content (3 pillars) │
│ ├─ 50–60 min → Success story + social proof │
│ ├─ 60–75 min → Offer presentation │
│ └─ 75–90 min → Q&A / objections / urgency │
│ │
│ ⬡ Pixel: ViewContent + custom event │
│ per % watched (25/50/75/100%) │
└───────────────────────────┬─────────────────────────────┘
▼
◆ WATCHED UNTIL THE OFFER? ◆
╱ ╲
NO YES
▼ ▼
┌────────────────────────┐ ┌──────────────────────────────┐
│ FOLLOW-UP EMAIL │ │ SALES PAGE │
│ D+1: "You missed │ │ › Main product offer │
│ the best part" │ │ › Exclusive bonuses for │
│ D+2: Key takeaways │ │ masterclass viewers │
│ D+3: Replay link +CTA │ │ › Urgency countdown │
└───────────┬────────────┘ │ › Student testimonials │
│ └──────────────┬───────────────┘
▼ ▼
└───────────────────────────────┘
▼
◆ PURCHASED? ◆
╱ ╲
NO YES
▼ ▼
┌─────────────────────────┐ ┌──────────────────────────────┐
│ POST-WATCH SEQUENCE │ │ THANK YOU │
│ D+1: Testimonial │ │ › Immediate access │
│ D+2: Main objection │ │ › Exclusive bonus delivered │
│ D+3: Urgency/scarcity │ │ › Welcome video │
│ D+5: Last call │ │ › OTO: group mentoring │
│ D+7: Closing │ └──────────────────────────────┘
└─────────────────────────┘
Checklist — Funnel 03
Masterclass
- Masterclass script written (60–90 min)
- Structure: problem → content → offer
- Recording with good lighting and clean audio
- Editing with cuts and supporting slides
- Hosted on Panda Video, Vimeo, or unlisted YouTube
Pages & Automations
- Registration page with clear promise and simple form
- Playback page with centered player (no distractions)
- Sales page with exclusive bonuses for viewers
- Thank you page with immediate access
- Confirmation email with immediate link after registration
- 3 reminder emails for who didn't watch
- 5-email sequence for who didn't buy after watching
- Tag "watched until offer" applied via pixel/webhook
- Separate segment by watch percentage
04
Flow: Ad → Capture LP → Lead Magnet Delivery → Email Sequence → Offer
Lead Magnet
The foundational list-building funnel. A highly specific free resource attracts exactly the right lead. The email sequence that follows must deliver real value before making any offer — the 7-day nurture builds trust, and the final emails convert with urgency.
TRAFFIC SOURCES
┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐
│ Meta / Google │ │ Feed Post / │ │ Instagram │
│ Ads (capture │ │ Stories with CTA│ │ Bio │
│ traffic) │ └────────┬────────┘ └────────┬────────┘
└────────┬────────┘ │ │
└───────────────────┬┘───────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ CAPTURE LANDING PAGE │
│ › Headline: "Download free: [lead magnet title]" │
│ › Subtitle with the result the LM delivers │
│ › Material preview (cover, image, excerpt) │
│ › Form: email only (1 field = more conversions) │
│ › Social proof: "X people have already downloaded" │
│ ⬡ Pixel: Lead │
└───────────────────────────┬─────────────────────────────┘
▼
◆ SUBMITTED EMAIL? ◆
╱ ╲
NO YES
▼ ▼
┌───────────────────┐ ┌────────────────────────────────────┐
│ RETARGETING │ │ CAPTURE THANK YOU PAGE │
│ Visited LP │ │ › Immediate download link │
│ but didn't │ │ › "Check your email" instruction │
│ download │ │ › Optional low-ticket OTO: │
│ → D+1, D+3 │ │ "Special offer for new │
└───────────────────┘ │ subscribers" │
└──────────────────┬──────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ DELIVERY EMAIL (D+0) │
│ › Delivers the lead magnet with download link │
│ › Brief creator introduction │
│ › What to expect from upcoming emails │
│ › 1 quick tip related to the content │
└───────────────────────────┬─────────────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ NURTURE SEQUENCE (7 days) │
│ D+1 → Value email: content complementary to LM │
│ D+2 → Story email: your journey / method origin │
│ D+3 → Social proof email: client success story │
│ D+4 → Main objection breakdown email │
│ D+5 → Offer introduction email │
│ (with link to sales page) │
│ D+6 → Urgency: time-limited bonus │
│ D+7 → Last chance email │
└───────────────────────────┬─────────────────────────────┘
▼
◆ CLICKED THE OFFER? ◆
╱ ╲
NO YES
▼ ▼
┌─────────────────────────┐ ┌──────────────────────────────┐
│ LONG-TERM SEQUENCE │ │ SALES PAGE │
│ D+10: new content │ │ › Product offer │
│ D+14: another case │ │ › Exclusive bonuses │
│ D+21: new offer │ │ › Prominent guarantee │
│ D+30: segment those │ │ › Countdown (if applicable) │
│ who still haven't │ └──────────────┬───────────────┘
│ bought │ ▼
└─────────────────────────┘ ◆ PURCHASED? ◆
╱ ╲
NO YES
▼ ▼
┌──────────────────┐ ┌──────────────────┐
│ Recovery email │ │ THANK YOU │
│ at D+2 and D+4 │ │ + Post-purchase │
└──────────────────┘ │ sequence │
└──────────────────┘
Checklist — Funnel 04
Lead Magnet
- Format defined: eBook, checklist, template, audio, mini-video
- Title with specific result promise
- Real value content (not generic)
- Professional design with attractive cover
- Hosted at stable link (Google Drive, Notion, website)
Sequence & Segmentation
- Automatic delivery email (D+0)
- 7 nurture emails written and scheduled
- Re-engagement sequence for non-openers (D+14)
- Buyer flow to exit lead nurture sequence
- Tag "downloaded lead magnet [name]" applied
- Segment: openers vs. non-openers
- Removal from nurture sequence after purchase
05
Flow: Ad → Registration → Pre-event Sequence → Webinar → Offer → 48h Replay → Follow-up
Live Webinar
Live webinars remain one of the highest-converting formats because they create genuine urgency and real-time social proof. The no-show sequence and 48-hour replay window are critical — they often account for 30–40% of total sales.
ADS + ORGANIC POSTS
▼
┌─────────────────────────────────────────────────────────┐
│ REGISTRATION PAGE │
│ › Event date and time (with timezone) │
│ › Headline: what the registrant will learn │
│ › 3–5 bullet points of takeaways │
│ › Photo or video of the presenter │
│ › Form: name + email │
│ › Countdown to the event │
│ ⬡ Pixel: Lead │
└───────────────────────────┬─────────────────────────────┘
▼
┌─────────────────────────────────────────────────────────┐
│ PRE-WEBINAR SEQUENCE (3 emails) │
│ Email 1 (immediate): Confirmation + what to expect │
│ Email 2 (24h before): Reminder + teaser content │
│ Email 3 (2h before): "Starts in 2 hours!" │
│ + direct access link │
└───────────────────────────┬─────────────────────────────┘
▼
◆ JOINED THE WEBINAR? ◆
╱ ╲
NO YES
▼ ▼
┌─────────────────────────┐ ┌───────────────────────────────────┐
│ NO-SHOW SEQUENCE │ │ LIVE WEBINAR │
│ Email 1 (event day): │ │ │
│ "You missed it!" │ │ 0–10 min → Intro and rapport │
│ + replay link │ │ 10–20 min → The problem & cause │
│ Email 2 (D+1): │ │ 20–50 min → Content: 3 pillars │
│ Event recap │ │ 50–60 min → Success story │
│ + replay available │ │ 60–75 min → Offer presentation │
│ Email 3 (D+2): │ │ 75–90 min → Live Q&A │
│ Replay urgency │ │ 90 min → Final CTA + urgency │
└──────────┬──────────────┘ └─────────────────┬────────────────┘
│ │
▼ ▼
└───────────────────────────────────┘
▼
◆ PURCHASED DURING WEBINAR? ◆
╱ ╲
NO YES
▼ ▼
┌────────────────────────────────┐ ┌────────────────────────────┐
│ REPLAY AVAILABLE 48H │ │ VIP THANK YOU │
│ › Replay link by email │ │ › Immediate access │
│ › Same offer available │ │ › Bonuses delivered │
│ › Countdown to closing │ │ › Invite to VIP buyers │
│ › Daily email with │ │ group │
│ growing urgency │ └────────────────────────────┘
└────────────────┬───────────────┘
▼
◆ PURCHASED IN REPLAY? ◆
╱ ╲
NO YES
▼ ▼
┌────────────────┐ ┌────────────────────┐
│ POST-WEBINAR │ │ THANK YOU │
│ SEQUENCE │ │ (Same VIP flow) │
│ D+3: content │ └────────────────────┘
│ D+5: objection│
│ D+7: downsell │
│ D+10: segment │
│ and remove │
└────────────────┘
Checklist — Funnel 05
Webinar
- Date and time set (avoid Mondays and Fridays)
- 90-minute script written with structure
- Platform chosen (Zoom, StreamYard, WebinarJam)
- Camera, microphone, and lighting tested
- Slides prepared (max 6 words per slide)
- Offer presented only after 50+ min of content
Automations & Traffic
- Pre-event sequence (3 emails) configured
- No-show email with replay link (auto send post-event)
- Daily replay emails with growing urgency
- Post-webinar sequence for non-buyers (5–7 emails)
- Replay removed/expired at end of 48h (for real)
- Ads with event date to create urgency
- Organic warm-up content (5–7 days before)
- Retargeting for registered who didn't show up